Viagra Falls: Surprise! Older Men Just Aren’t That Into Erection Drugs

The Three Major Erection Medications Have Gone A Bit Flaccid

A decade after Viagra took the world by storm, sales of the three major erection medications have gone a bit flaccid. The reasons shed new light on a subject rarely discussed before Viagra’s approval—older men’s sexuality. Shortly after Viagra was approved, pundits predicted sales of $4.5 billion a year. Today, combined sales of the three major drugs (Viagra, Levitra, and Cialis) total only about $2 billion. That’s a lot of money, but older men did not flock to the drugs in anywhere near the numbers the experts anticipated. Fewer than half of the men who get a prescription refill it. And only about 10 percent of men over 50, the age group the drugs were intended for have even tried them.

Viagra Falls: Older Men Just Aren’t That Into Erection Drugs

In this article:

7 reasons men don’t men refill prescriptions
Why so few older men have tried erection drugs
The irony of erection medications

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